George Loyer knows training, knows business, and knows how to package and deliver leadership and problem solving skills training in the most effective way possible.  George was the primary Instructor Trainer for Kepner-Tregoe for many years, as well as a prolific case writer.  He founded and is the President of Directed Action Professional Associates.  Clients frequently request that George personally deliver our training, which we happily oblige.

Get to know George a bit better through the video below.

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George Loyer is President of Directed Action Professional Associates.  He has an international reputation as a Consultant and Seminar Leader in Project Management, Problem Solving, Decision Making, Performance Engineering and Customer Service. With over 30 years of experience as an Executive Consultant, George is a seasoned professional with a practical and reality-based perspective.  George’s expertise in training design, his dynamic skills as a master presenter (he has conducted over 500 successful seminars and train-the-trainer sessions), and his commitment to organizational change through quality instruction make George an invaluable asset for our clients.

He has a proven track record of helping clients achieve high return on their training investments. At Procter & Gamble, his efforts ranged from developing and implementing a master facilitator program to improving operational critical thinking skills with a one time $2.5 million investment; through these efforts, P&G was able to save $10 million in less than one year with an ongoing $3 million annual cost avoidance. George also developed and delivered a customized operator training package to improve operator training skills in a high turnover, rapid skill acquisition environment. This training reduced scrap cost by close to $40,000 per new hire.

George is also recognized for his expertise in restructuring existing organizational methodologies to achieve greater efficiency. For example, he developed a Project Management system for a large, privately held aerospace company. This Project Management system integrated existing Project Management components with new technology. The resulting Project Management system was cost effective and easily integrated into existing, related management systems.

George has a Chemical Engineering background from Baldwin-Wallace and a Management degree from Rutgers The State University as well as post-graduate work at Monmouth University.  He and his wife Stephanie Picard live in Lake George, NY.


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